Role purpose
As the Marketing Specialist – Sports, you will play a pivotal role in executing and coordinating end-to-end marketing activities across our stores, across all markets.
This role will be responsible for translating brand guidelines into impactful local activations, coordinating agencies and partners, and delivering both in-store and digital marketing initiatives. The role requires a creative, outgoing, and commercially aware marketer who thrives in a fast-paced, multi-market retail environment.
What You Will Do
Marketing Execution & Campaign Delivery
- Execute day-to-day marketing activities at store and country level across all relevant markets.
- Apply and protect brand guidelines across all local campaigns, stores, and marketing materials.
- Plan and execute marketing campaigns and advertising across digital and offline channels.
- Coordinate store openings, brand activations, and external events, ensuring smooth execution and strong brand alignment.
- Manage in-store marketing, including POS, merchandising, and promotional materials.
Channels & Activation
- Deliver integrated campaigns across:
- In-store marketing.
- Digital and social channels.
- Influencer and community activations.
- Local media and partnerships.
- Coordinate with local influencers, media contacts, and partners to enhance brand visibility.
- Execute local CRM campaigns (SMS, email, loyalty pushes) where applicable.
Agency & Stakeholder Collaboration
- Act as the key liaison with outsourced marketing agencies in local markets.
- Collaborate closely with:
- Country Retail Managers
- Store teams
- Sales, design, and supporting functions
- Align with Sports Direct brand teams and follow required brand processes to support ongoing marketing activity.
Performance, Insights & Reporting
- Track engagement, analyse performance, and report on campaign, digital, and media KPIs.
- Maintain marketing calendars and budget tracking sheets, ensuring accuracy and control.
- Gather and share customer insights, competitor activity, and store sales feedback to inform future campaigns.
- Identify gaps in current execution and proactively recommend improvements.
Personal Attributes
- Outgoing, energetic, and people-oriented
- Creative, driven, and passionate about sport and brand-building
- Natural influencer with strong communication skills
- Comfortable working across cultures and travelling frequently
- Curious, ambitious, and always looking to raise the bar (“dreaming big”)
What You Will Bring to the Role
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years’ experience in a marketing role, with a strong focus on brand activation.
- Experience in fashion, lifestyle, or sports retail is strongly preferred.
- Proven exposure to both online and offline marketing channels.
- Creative, adaptable, and comfortable working in dynamic, evolving markets.
- Fluent in English (written and spoken).
- Willingness to travel.
- Passion for sport, brand-building, and experiential marketing.
