Role Overview
We are seeking a Retail Marketing Manager to lead and coordinate marketing activity across our premium and luxury retail portfolio, including BOSS, Twinset, Samsonite, Fraction, Super F, and SARTO.
This role is responsible for shaping and delivering the group-wide retail marketing strategy, covering brand building, social media, digital marketing, CRM, retail activations, events, and performance marketing. The focus is on ensuring that marketing activity is well planned, consistently executed, and supportive of store performance and long-term brand positioning.
The Retail Marketing Manager will work closely with internal teams, brand partners, agencies, and landlords, acting as the central point of coordination for retail marketing across the group.
Core Objectives
Drive footfall, engagement, and conversion across the retail portfolio
Strengthen brand visibility and consistency across all customer touchpoints
Ensure marketing activity is structured, coordinated, and performance-aware
Maximise brand contributions, co-op budgets, and joint activations
Support store openings, refurbishments, and flagship projects
Key Responsibilities
1. Retail Marketing Strategy & Planning
Develop and manage the annual and seasonal marketing plans for each brand and store
Build integrated marketing calendars covering retail, digital, social media, CRM, PR, and events
Align marketing activity with commercial and trading objectives
Allocate budgets based on impact, timing, and priorities
2. Retail, Brand & Experiential Activation
Plan and deliver store-level campaigns, launches, promotions, and in-store activations
Coordinate events and experiential marketing initiatives
Ensure consistent execution across stores, windows, VM, and digital channels
Work closely with retail operations to support peak trading periods
3. Digital, Social Media & CRM
Oversee social media strategy, content planning, and channel performance across brands
Ensure social platforms support brand storytelling, launches, and store traffic
Manage CRM, email marketing, and clienteling initiatives
Coordinate paid media and performance marketing to support retail and brand goals
4. Performance Tracking & Commercial Awareness
Track marketing performance using relevant KPIs and reporting tools
Evaluate campaign impact on traffic, engagement, and sales performance
Use insights to refine future activity and improve effectiveness
Maintain a balance between brand-building and commercial outcomes
5. Agency, Brand & Stakeholder Management
Manage relationships with creative, digital, PR, media, and influencer agencies
Define clear scopes, timelines, deliverables, and reporting expectations
Act as the main marketing contact for brand principals and landlords
Ensure brand guidelines are respected while adapting to local market needs
6. Marketing Operations & Governance
Implement clear planning, briefing, and approval processes
Ensure campaigns are budgeted, approved, and documented
Conduct post-campaign reviews to capture learnings
Bring structure and consistency across marketing activity
7. Budgeting & Reporting
Manage the retail marketing budget across all brands
Secure and manage brand co-op funding and joint marketing contributions
Prepare regular performance updates for senior management
Ensure marketing spend is controlled and transparent
8. Team Collaboration & Leadership
Lead and support the internal marketing team
Set clear priorities and responsibilities
Foster collaboration with retail, VM, operations, and external partners
Support team development and capability building
Initial Strategic Priorities
The Retail Marketing Manager will be expected to:
Establish clear annual marketing calendars across all brands and store formats
Implement consistent weekly and monthly performance reporting
Structure and secure brand contributions and co-op marketing funding
Standardise campaign execution across mono-brand and multi-brand environments
Strengthen agency coordination and governance across the group
Key Requirements
5–7+ years’ experience in retail, fashion, premium, or luxury marketing
Experience managing multiple brands and physical retail environments
Strong understanding of social media, digital marketing, and CRM in a retail context
Comfortable working with international brand partners and agencies
Commercially aware with the ability to link marketing activity to retail performance
Well organised, structured, and confident in a cross-functional role
What Will Set You Apart
Background in premium or luxury retail marketing
Experience supporting store openings or flagship retail projects
Ability to balance creative execution with commercial priorities
- Hands-on, proactive approach with strong ownership mindset
