Why BDO Malta
At BDO Malta, you’ll join a firm where people are trusted with responsibility, encouraged to think critically, and supported as they grow.
As part of the global BDO network, we combine international standards with a locally grounded, client-focused approach, giving you close client interaction, meaningful exposure, and the opportunity to see the real impact of your work.
We are a growing firm in a dynamic business environment, investing in our people and creating opportunities for those who want to develop, contribute, and progress.
Our Culture
Our culture is defined by integrity, accountability, and mutual respect. We trust our people to take ownership, contribute ideas, and collaborate across teams and service lines.
We support continuous learning and development while maintaining high professional standards. As the firm grows, we remain focused on creating an environment where people feel supported, challenged, and motivated to do their best work.
Explore Life at BDO here
Overview
The Brand & Digital Marketing Manager is responsible for leading the development and execution of BDO Malta’s marketing, branding, content and communications strategy. The role supports the firm’s growth objectives through strategic planning, cross-functional collaboration, and the effective management of all internal and external marketing initiatives.
What You'll Do
Strategy, Planning & Leadership
- Develop and implement the firm’s marketing and public relations strategy, including annual campaign plans aligned with business objectives
- Prepare and manage marketing budgets to support effective and measurable campaigns
- Provide leadership and direction to the marketing team, ensuring strategic alignment and clarity of execution
- Analyse data and insights from marketing initiatives to inform decisions, optimise performance, and support reporting to senior leadership
- Build and maintain a strong working relationship with the BDO Global Marketing & BD team, activating relevant global initiatives locally
Brand, Content & Communications
- Act as Brand Guardian with responsibility for BDO Malta’s brand identity and communications across all online and offline channels
- Manage the firm’s media and brand assets in line with best practices and brand guidelines
- Oversee content published on the BDO Malta website, ensuring consistency, accuracy, and relevance
- Support internal teams with brand implementation and messaging alignment
Content Marketing
- Develop and manage a content marketing plan supporting thought leadership, visibility, and client engagement
- Work with internal subject matter experts to translate ideas into engaging content across multiple formats
- Ensure content is tailored for specific audiences, platforms, and channels
- Oversee the editorial calendar and review content for tone, clarity, and brand alignment
Digital Marketing & Campaign Execution
- Define and execute digital advertising campaigns including PPC, display, and remarketing
- Design and implement an SEO strategy aligned with evolving search trends, including AI-powered search
- Monitor and report on campaign performance, lead generation, and search visibility
- Manage the firm’s email marketing database in line with GDPR best practices
- Support lead generation campaigns in collaboration with the Business Development team
Internal Collaboration, Employer Branding, PR & Events
- Work closely with HR to develop and strengthen the firm’s employer branding proposition
- Collaborate with internal teams on strategic projects requiring marketing input
- Plan and coordinate participation in key industry events and conferences
- Identify and manage PR opportunities and relationships with external agencies and suppliers
What We're Looking For
- Degree in Marketing, Communications, Commerce, Visual Arts or related fields
- 3-5 years’ experience in a similar role with preference given to candidates having a proven track record in financial and professional services environment
- Preference given to applicants holding certifications in management of digital channels, such as LinkedIn and Google
About Us
BDO Malta provides audit, tax, and advisory services to a diverse range of local and international clients. We help organisations navigate complexity, regulatory change, and growth with practical, high-quality solutions grounded in technical expertise and sound professional judgement.
We focus on building lasting client relationships and delivering work that stands up to scrutiny.
What We Offer
We offer an environment where people can build long-term careers through meaningful work, responsibility, and development.
You’ll gain exposure to diverse clients, collaborate across the wider BDO network, and develop through structured learning and on-the-job experience. Progression is based on performance and contribution, supported by open communication and feedback.
Above all, we provide a workplace where people are trusted, supported, and encouraged to grow, professionally and personally, as part of a firm that is building for the future.
